What are lower thirds?
How and why they are used.
The use of lower thirds is a long held TV production method to present viewers with information on the current speaker or topic of the video without being overly disruptive. Called “Lower Thirds” because they occupy the lower one third of the video panel.
Lower thirds can be animated and added after filming in post production using Adobe® After Effects
Live events can have animated, 3D lower thirds and even scoreboards with social media feed overlays with NewBlueFX Titler Pro 6.
Longer events streams use lower thirds to inform new viewers of what event they are watching.
Peter is a great guy but not everyone knows him, so the lower third helped tie everything together on this live broadcast.
In this video our Lower Thirds helped people recognize the authority of this speaker.
When an event is live streamed lower thirds must be made ahead of time [pre-production]. Recorded events can have lower thirds added in post-production.
WLM can and does use lower thirds to raise the quality of your production.