Lower Thirds

What are lower thirds,  why are they important?

The use of lower thirds is a long held TV production method to present viewers with information on the current speaker or topic of the video without being overly disruptive.

Peter is a great guy but not everyone knows him, so the lower third helps tie everything together. 

When an event is live streamed lower thirds must be made ahead of time [pre-production]. Recorded events can have lower thirds added in post-production.

WLM can and does use lower thirds to raise the quality of your production.